Morgan Stanley upgraded Amplitude, Inc. from Equal Weight to Overweight on January 15, raising its price target to $16 from $14. The firm reported that Amplitude is expected to benefit from increased volumes of digital product user behavior data as generative AI accelerates mobile and web application development. Morgan Stanley also noted there is no seat-based pricing overhang and shares are trading at a fair price, supporting additional potential.
On January 14, Amplitude, Inc. announced it acquired InfiniGrow, an AI-powered marketing analytics company. The acquisition enhances Amplitude's platform by enabling marketers to better measure, forecast, and optimize the revenue impact of marketing through AI-driven insights and scenario modeling.
Amplitude, Inc. is a U.S. tech company providing a digital analytics platform that helps businesses understand customer behavior, optimize product experiences, and drive growth. Its subscription-based software delivers insights, experimentation, and AI-enabled tools for product, data, and marketing teams worldwide.