Bank of America adjusted its position on BellRing Brands Inc. on December 19, increasing the price target to $32 from $28 while maintaining a Neutral rating. The move came as the consumer staples sector enters 2026 with ongoing uncertainty over consumption growth and varied valuations across the industry. In its year-ahead note, the bank indicated that investors have little reason to act until fundamental data shows a clear market shift.
Earlier, on December 15, Deutsche Bank downgraded BellRing Brands from Buy to Hold, setting a price target of $35. This decision was part of the firm's broader 2026 outlook update for consumer packaged goods. The downgrade reflected a shift toward a wait-and-see approach in the volatile small-and-mid-cap space.
Deutsche Bank warned that the consumer staples sector faces a challenging environment in the coming year, marked by market instability. In response, the firm advised investors to focus on fundamental quality and simplicity in their portfolios. Despite caution on SMID-cap stocks, the firm expressed optimism about non-alcoholic beverages and personal care, identifying them as constructive investment areas for 2026.
BellRing Brands Inc., trading on the NYSE under BRBR, operates through its subsidiaries in the United States. The company produces nutrition products including ready-to-drink protein shakes, other RTD beverages, protein powders, and nutrition bars, primarily under the Premier Protein and Dymatize brands.