Keefe Bruyette reduced its price target for Block, Inc. (NYSE:XYZ) to $85 from $90 on January 2, according to a report from The Fly. The firm maintained an "Outperform" rating on the stock. This adjustment was part of broader revisions to price targets within consumer finance and payments groups.
In a separate development, Citi analyst Bryan Keane reiterated "Buy" ratings for Affirm, Klarna, and Block. Citi expressed a bullish outlook on the buy now, pay later sector for 2026, describing BNPL as an increasingly embedded payment and budgeting tool in both online and offline commerce. The firm expects the broader sector to be well-positioned for significant market share gains.
Block announced an expansion of its partnership with Thrive. This expansion provides sellers with a seamless method to manage catalogs, sales, and inventory across their in-store and e-commerce platforms, including Shopify.
Block, Inc. focuses on building ecosystems for commerce and financial products and services.