JPMorgan analyst Andrea Faria Teixeira maintained an Overweight rating for e.l.f. Beauty Inc. (NYSE:ELF) on December 18. The rating was part of the firm's 2026 outlook. Teixeira reduced the stock's target price from $137 to $103. At current levels, her estimates indicate over 18% upside potential.
The 2026 outlook from JPMorgan remains positive. It is supported by expectations of improved consumption patterns. The firm stated that tariff pressures seen in 2025 will not hinder the coming year. This is expected to aid profitability growth for companies. However, segments including beverages, personal care, and household products may continue to face challenges.
On January 6, TD Cowen analyst Oliver Chen also expressed continued optimism for e.l.f. Beauty. He issued a Buy rating. This decision was based on encouraging sales figures reported by the company. Chen noted accelerated patterns in year-on-year and week-on-week sales growth, measured on a one-week and two-year stack basis, respectively.
e.l.f. Beauty Inc. sells beauty and skin care products within and outside the United States. The company operates through retail and e-commerce channels. Its brand portfolio includes e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. Product offerings consist of skin-care items, lipsticks, blushes, bronzers, mineral-based makeup, eyeliners, brushes, and mascara.