On January 12, 2026, Citi placed ServiceNow, Inc. (NYSE:NOW) on an "upside 30-day catalyst watch." The firm reaffirmed its 'Buy' rating and set a price target of $250.60. Citi cited channel checks that pointed to a strong quarter-end close and a robust pipeline extending into fiscal 2026. The firm anticipates solid short-term execution, driven by potential year-end budget spending.
Also on January 12, Goldman Sachs initiated coverage of ServiceNow with a 'Buy' rating and a $205 price target. The firm maintained a longer-term industry perspective, arguing that the software's total addressable market is expected to grow over the next decade as AI adoption increases. Goldman Sachs views ServiceNow as well-positioned for agent orchestration in this context.
In contrast, on January 9, 2026, Stifel reduced its price target on ServiceNow from $230 to $200, while keeping a 'Buy' rating. The firm noted slightly softer system integrator checks and expects conservative guidance for Q1 organic current Remaining Performance Obligations (cRPO).
ServiceNow, Inc. provides a cloud-based workflow automation platform that integrates AI and machine learning. The platform allows enterprises to digitize, manage, and optimize processes across IT, employee, and customer operations.