On January 13, 2026, Truist reduced its price target on Flutter Entertainment plc from $280 to $260, reiterating a 'Buy' rating. The firm discussed challenges for the U.S. gaming sector, including macroeconomic concerns and prediction disruption fears from the previous year. It said the recovery in the challenged Las Vegas market remains uncertain.
Another analyst update came from Citizens on January 5, 2026. Analyst Jordan Bender raised the firm's price target on Flutter Entertainment from $311 to $313 while maintaining an 'Outperform' rating. The firm noted sector volatility over the past two years, driven by regulation, competition, and game outcomes. However, it believes sector valuations are below historical averages, creating a case for upside if earnings stabilize.
In November 2025, Reuters reported that Flutter Entertainment, which owns FanDuel, stated its adjusted EBITDA will be hit by about $320 million in fiscal 2026 and $540 million in 2027 due to government plans to raise online gaming taxes. This impact is expected before the company can take mitigation steps.
Management responded to British Finance Minister Rachel Reeves' statement that the tax rate on online gaming will rise from 21% to 40%, while the sports betting rate will increase from 15% to 25%.
Flutter Entertainment plc operates an online betting and gaming business through segments including UK and Ireland, Australia, International, and the U.S.