Jim Cramer included The Charles Schwab Corporation in his weekly stock game plan, describing it as one of the stocks that is "hard to keep down." He made the remarks during his October 10, 2025 broadcast.
"Wednesday morning brings two stocks that are hard to keep down. Johnson & Johnson and Charles Schwab," Cramer said. "How about Charles Schwab? Alright, this has become the repository of a big chunk of the gigantic pool of money that's flowing in from baby boomers to the alphabet generations. It's said to be something like a hundred trillion dollars."
Cramer continued, "That's a wall of money that I discussed in How to Make Money in Any Market. I think Morgan Stanley, through e-trade, a good quarter by the way yesterday, Robinhood, and Schwab are the three biggest beneficiaries of my aging generation."
During the same program, Cramer mentioned he wanted to examine Schwab's numbers. "Schwab gives us its numbers, too. And why do I want to look at this? Well, I like to look at retail participation in the market," he stated.
"I think more and more people are coming back to stocks, one of the reasons why I wrote my book, and I hope today's meltdown doesn't drive those people right back out," Cramer added. "They won't if they read it."
The Charles Schwab Corporation provides wealth management, brokerage, banking, and advisory services. The company offers trading platforms, investment products, and financial planning solutions.