Jan 14, 2026 1 min read 0 views

Jim Cramer Highlights Ulta Beauty's Strong Performance

Jim Cramer noted Ulta Beauty's consistent new highs and praised CEO Kecia Steelman's turnaround efforts, calling it a favorite company.

Jim Cramer Highlights Ulta Beauty's Strong Performance

Jim Cramer recently discussed Ulta Beauty, Inc. (NASDAQ: ULTA) in an episode, referring to it as one of his "favorite" companies. He made the comment while reviewing stocks that have been performing well.

"I always keep an eye on the new high list to understand what's working," Cramer said. "And for the past couple weeks, one of my favorite companies has practically achieved permanent residency status, making a new high almost every day. And I'm talking about Ulta Beauty."

Cramer mentioned that new CEO Kecia Steelman took over a year ago. He stated that she has managed to orchestrate a pretty impressive turnaround. This led him to recommend buying the stock into weakness just a few months ago. He added that it is time to revisit it because it's an even better story.

Ulta Beauty, Inc. provides cosmetics, skincare, haircare, and fragrance products. The company also offers in-store beauty services, including hair, makeup, brow, and skin treatments.

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