World Liberty Financial, a cryptocurrency firm backed by President Donald Trump's family, has launched a decentralized finance lending platform called World Liberty Markets. The platform allows lending and borrowing using the company's USD1 stablecoin, which has a circulation of $3.4 billion since its debut in March 2025.
Users can borrow USD1 by paying approximately 0.83% interest or lend it to earn 0.08%. The platform accepts collateral including Ethereum, USDC, USDT, tokenized Bitcoin, and the WLFI governance token. It is powered by the Dolomite protocol.
The launch occurs as critics highlight potential conflicts of interest. A Reuters investigation from October found the Trump family earned hundreds of millions from World Liberty Financial and related token sales in the first half of 2025. Roughly $463 million came from WLFI token sales alone, with total crypto income exceeding $800 million across Trump-linked ventures.
World Liberty lists Trump and his sons as co-founders. The company argues Trump does not run day-to-day operations, which fall to crypto executives like co-founder Zach Folkman. Critics say the distinction does not matter when the president's name is on the project and he is making hundreds of millions from it.
Last week, World Liberty applied for a national bank charter with the Office of the Comptroller of the Currency. If approved, this would place USD1 under federal banking supervision. Critics view this as another layer of potential conflict, as the regulatory body reports to the Treasury Department, which reports to the president.
Folkman said the lending platform will eventually accept more types of collateral, possibly including tokenized Trump Organization real estate. The company also plans to roll out a mobile app and debit card for USD1 later this year.
The WLFI token has recovered 86% from an October low of $0.09 after crashing 82% from a September peak of $0.28. Immediate resistance is seen at $0.18791, with support at $0.15681.
The platform's introduction aligns with a broader recovery in crypto credit markets. A November report from Galaxy Digital found active DeFi loans climbed to nearly $41 billion by the end of the third quarter of 2025, pushing total crypto lending to a new all-time high of roughly $74 billion.