A wealth management firm executive has outlined the company's technology infrastructure, emphasizing a CRM-centric approach built around Salesforce. The firm uses Salesforce as a central hub to consolidate client information, calendaring, and workflows, aiming for a single view of client relationships. This platform is common among larger advisory firms, the executive noted.
On the portfolio and reporting side, the firm utilizes Orion. The executive described Orion as a major industry player with a robust platform, highlighting its use for reporting, portfolio management, and compliance functions. The firm also taps into Orion's risk intelligence tool, HiddenLevers, for ancillary services beyond core portfolio management.
For document management and office productivity, the firm operates on Microsoft. The executive stated that a shift from Google was made because most advisory practices joining the firm were already in a Microsoft environment. This move was intended to reduce complications related to document editors and similar tools.
Financial planning is handled primarily through RightCapital, chosen for its tax planning capabilities and ease of use. The firm's tax preparation team provided positive feedback on RightCapital's tax-aware features. However, the executive acknowledged that integrating newly acquired advisors sometimes requires continuity with existing systems. Therefore, the firm maintains relationships with MoneyGuidePro and eMoney Advisor, with plans to eventually migrate all planning to RightCapital over time.
The firm is exploring AI services, currently using Microsoft Copilot within Teams for note-taking and meeting summaries. An initial custom module has been built to assist with meeting preparation by connecting data in Salesforce. The executive stated the AI roadmap is kept short, focused on the next two quarters, due to the rapidly changing technology landscape.
For direct indexing and tax-loss harvesting, the firm uses Orion's custom indexing solution, which includes active tax-loss harvesting. The executive noted that Orion labels this a custom indexing solution because it allows optimization toward any specified endpoint, not necessarily a published index.
The executive reflected on the firm's launch strategy, stating the goal was to identify an initial platform acquisition with a technology stack requiring minimal changes. The firm invests in both organic growth and inorganic acquisitions, expanding its national footprint. The executive emphasized the value of flexible systems that provide continuity during integration, even if long-term goals differ.