Zeta Global shares are climbing at a steady rate as 2026 begins. The company occupies a distinct position within the artificial intelligence software sector.
Despite recent increases, the stock remains nearly 25 percent below the median price target set by analysts. Investors searching for the next significant AI opportunity might consider looking beyond established giants like Nvidia and Microsoft.
Zeta Global, trading on the New York Stock Exchange under the symbol ZETA, closed Wednesday with a market value of $5.5 billion. Its share price stood at $22.29, even after a 20 percent gain over the previous month. The stock has more than doubled from its low point last spring.
The company's primary offering is the Zeta Marketing Platform. This system uses artificial intelligence combined with customer information to help businesses attract, grow, and keep their customers more efficiently. In simpler terms, it applies AI to help companies use customer data to increase loyalty and spending.
Zeta Global reports having more than 450 scaled enterprise clients. The company defines these as clients that provided at least $100,000 in revenue over the past twelve months. The company recently increased its financial guidance for 2025 and 2026.
During the extended Black Friday shopping period in November, the company's AI shopping agents, described as agentic AI software, reportedly saved significant time for enterprise clients. Platform volume jumped 153 percent that weekend.
The Motley Fool Stock Advisor analyst team recently listed what they consider the ten best stocks for investors to purchase now. Zeta Global was not included on that list. The team suggested the ten selected stocks could deliver substantial returns in future years.
Stock Advisor's total average return is reported at 955 percent, significantly higher than the S&P 500's 196 percent return. The service highlighted past recommendations like Netflix and Nvidia, which generated large hypothetical returns for investors who followed the advice at the time.