On January 8, Cantor Fitzgerald reduced its price objective for Amazon.com, Inc. (NASDAQ:AMZN) to $260 from $315. The firm maintained an "Overweight" rating on the stock.
According to the analyst, global internet stocks are expected to perform well into 2026 as artificial intelligence enters a Synergy phase. This phase could drive faster revenue growth, better value capture, and more defined long-term returns on capital expenditure.
The firm stated that Amazon remains positioned to outperform in 2026, supported by positive estimate revisions and improving market sentiment, despite ongoing macroeconomic concerns.
In a separate update on January 5, Jefferies increased its price target for Amazon to $300.00 from $275.00, keeping a "Buy" rating. The firm anticipates a reversal of negative sentiment, pointing to accelerating growth in Amazon Web Services (AWS) and enhanced AI capabilities.
Jefferies noted that Amazon's strong market position in cloud computing, combined with the shift in AI from model training to running applications in production, positions AWS as a key provider of AI development and inferencing solutions for enterprises.