Analysts Highlight Amazon's AI Shopping Assistant as Growth Driver
Evercore ISI reiterated an outperform rating for Amazon with a $335 price target, citing AI shopping assistant Rufus's impact on sales and a new cloud partnership with Infosys.
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Evercore ISI reiterated an outperform rating for Amazon with a $335 price target, citing AI shopping assistant Rufus's impact on sales and a new cloud partnership with Infosys.
Macy's Media Network has partnered with Amazon's Retail Ad Service, aiming to enhance its advertising capabilities and attract new brands ahead of the holiday season.
Amazon will appeal an Italian court decision that reduced a fine for antitrust violations. The regulator also plans to appeal the reduction.
A judge approved short-term financing for Saks Global Enterprises' Chapter 11, rejecting Amazon's initial challenge. Saks won access to $400 million after a lengthy court hearing.
JB Global Capital's Q4 2025 investor letter reveals an 8.9% decline, citing a sharp drop in Alibaba, while discussing Amazon's valuation risks and the fund's long-term strategy.
Amazon leverages internal AI for efficiency gains and holds a stake in Anthropic, while Micron benefits from memory hardware shortages and strong financial performance in 2026.
Bank of America analyst Justin Post maintained a Buy rating on Amazon with a $303 price target, noting potential AI sentiment improvement by 2026 driven by AWS capacity growth and Rufus usage.
Amazon's stock surged over 10% last week, with its RSI hitting 70, an overbought level. Analysts view this as a bullish sign, reinforced by steady accumulation and upcoming January earnings.
Cantor Fitzgerald lowered Amazon's price target to $260 on January 8, while Jefferies raised it to $300 on January 5, citing AI-driven growth and favorable internet stock outlook through 2026.