Jan 19, 2026 1 min read 0 views

Wells Fargo Raises Amazon Target Amid Supplier Price Talks

Wells Fargo increased Amazon's price target to $301, citing AWS growth. Amazon discussed supplier price adjustments following U.S. tariff reductions.

Wells Fargo Raises Amazon Target Amid Supplier Price Talks

Wells Fargo maintained its Overweight rating on Amazon.com, Inc. and raised its price target to $301 from $295 on January 12, 2026. The firm pointed to expectations for favorable AWS revisions in 2026, supported by fourth-quarter EPS results and management statements. Wells Fargo named Amazon its top Internet pick for 2026, noting a valuation near 25 times the 2027 GAAP price-to-earnings ratio.

On January 13, 2026, Reuters reported that Amazon held discussions with several suppliers about price adjustments. These talks followed U.S. tariff reductions on Chinese imports, with the average rate dropping from 57% to approximately 47%. A company representative stated Amazon is collaborating with selling partners to adapt to changing conditions while maintaining low costs.

Amazon.com, Inc. is a major online retailer and marketplace for third-party sellers. The company was recently listed among seven top jewelry stocks to consider for investment.

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